Sri is a management accountant with many years' experience in industry, prior to obtaining an MBA from Cranfield in 1984. He has wide industrial experience with manufacturing and service companies and has worked with leading organisations in the UK, Australia, Singapore, Hong Kong and Africa.

He is co-author of a book entitled, Management Accounting for Financial Decisions and was joint editor of the MBA Review. He has published a number of articles and reports on brand accounting, segment profitability analysis and life cycle evaluation, based on his interest in the management information needs of strategic decision makers, particularly from the marketing area and in corporate finance.

At Cranfield School of Management Sri is a Senior Lecturer in Accounting and Finance and Director of the Marketing Accounting Research Centre (MARC). He was the Director of their Executive MBA Programme from 1989 to 1992 and on 1st May 2000 was appointed as Director, Executive MBA (Modular Programme).

From September 2002, Sri joins Transitions and will retain his non-executive directorships of a FTSE-quoted air transport company and an engineering services company.

s.srikanthan@cranfield.ac.uk