EMAQ brings a fresh perspective, based on nearly ten years research and practise, on assessing and identifying entrepreneurial managers. Following doctoral research the EMAQ enables users and candidates to, through the completion of the questionnaire, to:
- Carry out a team audit/analysis for entrepreneurial and growing businesses
- Conduct ‘team due-diligence’ for existing and prospective investors, to spot the gaps
- Carry out the final stages of recruitment and selection
- Advising individuals on career options
- Articulating what the board/team is looking for to strengthen their performance
EMAQ provides, for the first time, a practical and objective basis on which to make assessments about entrepreneurial teams and applicants for positions in entrepreneurial or high growth environments. The tool recognises that not everyone is or should be an entrepreneur and that there is a need to blend an entrepreneurial orientation with managerial disciplines.
We all know that unless there are customers there is not much point is starting a business or imagining that you can stay in it. We also know that a protectable or in some way unique technology or product offer is crucial. But, finally without a team that can execute effectively the opportunity just can’t be exploited!
An ‘A’ team with a ‘B’ idea is more bankable than an ‘A’ idea with a ‘B’ Team. But how do you know when you have a great team asks Simon Pratten – MD of Transitions? What do you look for? In an extensive study by Transitions – EMAQ has been developed, based on over 150 managers and entrepreneurs and a doctoral project, to clarify team composition and attributes. EMAQ has recently been launched through trials for effectiveness in real growing high-tech teams at ARM and at a German company – Haniel.
In essence the tool highlights the following:
- Business knowledge and experience
- Tenure in different types of industry and team sizes
- Level of autonomy that the team members have enjoyed and level of seniority
- Practical business building skills – general, financial and social skills
- Entrepreneurial orientation
- Motivations – what drives the person and the level of personal commitment?
EMAQ fills a crucial role in performing team due diligence says Dr Shai Vyakarnam , co-founder of Transitions and one of the principal developers of this tool. It can be used as a filter at the time of recruitment and selection or indeed to form and build teams. The team could be in operational roles or at the very top. Transitions has experience of using this successfully in both cases.
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